The REVEREND humbucker set was initially developed as a custom order for a valued high profile customer who needed a little bit more drive from the pickups in his vintage ES-335.

 

Semi acoustic guitars like ES-335s are kind of particular when it comes to pickups, as they sometimes require a little boost in the lower mids compared to e.g. Les Paul style guitars. We love the sound of our LOVERS™ in our own '68 ES-345, but, same as our customer in his old Gibson, in our Heritage H535, we needed a little "push".

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When we installed our final prototypes in a Les Paul, we liked what we heard, too. The REVERENDs add a hair more mids compared to the LOVERS™, making them great pickups for blues, crunch, rock, hard rock.

 

Each individual part of the REVEREND set has been optimized for material and performance and sourced exclusively in the USA or Germany. Other than the HONEYBUCKER or the LOVERS™, the REVEREND set uses an AlNiCo 2 magnet at the bridge, and an AlNiCo 4 magnet at the neck. The coils are wound with hand-guided 42 AWG copper wire (Made in USA) and mismatched for both pickups.

 

Our unique cryo-tuning process (pat. pending) distinguishes us from all other pickup winders. It allows us to put relatively low winds on the bobbins, reducing the resistance without compromising on overall output of the pickup. Even better, the treatment results in a more transparent and dynamic sound than many other contemporary PAF models - more akin to a great set of vintage PAF humbuckers.

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And since we're using non-customized bobbins and wire, we can keep the costs of a set significantly lower than many other comparable  boutique handwound sets.